Milestones
1969 |
Founded in Hong Kong as a garment manufacturer with 200 sewing machines serving mainly the Japanese markets. |
1974 |
Manufacturing and export business expanded to various European countries. |
1976 |
Established a factory in the Philippines during Asia's textile industry boom to satisfy the rapid increase in export demand to European and North American markets. |
1978 |
Established the first medium sized garment factory in Beijing to harmonize with the open door policy and the economic reform of China. |
1980 |
The total workforce grew to 5,000. |
1983 |
First factory founded in Bangladesh to supply shirt products to the North American markets. |
1993 |
Established Dongguan Dragon Crowd Garments Ltd, a wholly owned factory, to manufacture knitted under-garments, homewear, lounge wear and pyjamas for the domestic chinese market and European markets. |
1996 |
DCG became the sole agent of SCHIESSER, a renowned German Underwear Specialist since 1875. Shortly after, DCG established regional branch offices in the main cities across Mainland China to expand the SCHIESSER retail operations. |
2003 |
DCG successfully became the brand owners of SCHIESSER within the Greater China region. |
2005 |
DCG have established over 200 Schiesser sales counter and distribution outlets in 16 main cities in China. |
2007 |
DCG distribution channel has expanded to over 300 retail outlets across 14 major cities in China, and an additional 300 retail stores in 98 Chinese cities through wholesale. |
2009 |
DCG devised and introduced the retail concept for SCHIESSER Platinum, launching the first luxury men’s undergarment brand in China. |
2012 |
Acquisition of renowned Italian Children’s shoes brand, Gusella, in line with the diversification and expansion of DCG’s portfolio. |
2015 |
Global events held in Germany, China and Hong Kong to celebrate 140th anniversary of SCHIESSER. |
2017 |
Gusella Flagship store opened in Harbour City, Tsim Sha Tsui, providing the luxurious Italian children's fashion and shoes for the little fashionista. |
Present |
DCG has established over 600 SCHIESSER points-of-sales, 380 of which are wholly operated by DCG, with online and retail sales value over 1 billion RMB. For Gusella, DCG is now operating 8 point-of-sales in Milan, Hong Kong, Beijing, Shanghai and Macau. |